Field note 01
The homepage is not your elevator pitch.
A better way to decide what earns the first screen — and what can wait.
Field notes / The resource desk
For people who have to make the call.
No hot takes for their own sake. Just frameworks, questions, and plain language for the decisions behind a useful website.
Field note 02
A sitemap is a conversation, not a tree.
Use structure to expose the decisions your team has been avoiding.
Field note 03
Local is a design constraint.
What Ottawa audiences need from a digital front door is often wonderfully specific.
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